
Poma/Olera – Setting a Future Food Table
House of Thol @ Piet Hein Eek 18.10-26.10 2025
This October, Eindhoven once again transforms into a playground of ideas during Dutch Design Week (DDW) — the largest design event in Northern Europe. Over 2,600 designers will present their visions of what’s next, attracting 300,000+ visitors across 110 locations in the city.
From past to possible: new rituals around food
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You’ll find us in the inspiring Showroom of Piet Hein Eek (Map A2), where we’re presenting Poma/Olera – setting a future food table: a research-based installation exploring how design can help us eat more consciously, waste less, and reconnect with nature’s rhythms.
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For DDW, we’re bringing together years of research and design to show what happens when ancestral wisdom meets future-focused innovation.
From terracotta cooling to water-based sprouting, every piece in the installation highlights practical, nature-based tools that make sustainable food habits easier to integrate into daily life.
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And because the future of food starts at home, we’re bringing along our Patella Crescenda microgreen set — plus brand-new prototypes that expand the growth collection, designed to make growing your own fresh food indoors even easier.
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We invite you to join us at the table and explore what future food rituals could be like — imagining daily routines that reconnect us with nature and help reduce waste, one mindful meal at a time.
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Alongside Poma/Olera, you can also explore our Easy Green Living collection and other functional, sustainable designs that make green living easier.
. . Practical information . .
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When and where
DDW '25 | October 18 - 26, 2025
Saturday - Sunday 10.00 - 19.30 (last Sunday until 18:00)
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Piet Hein Eek / Showroom
Halvemaanstraat 30, Eindhoven
DDW Map No. A2 -
Entrance is free!
Piet Hein Eek is open every day, and no official DDW entrance bracelet is required to visit.
That said, I highly recommend exploring the full DDW experience, so be sure to grab a ticket and make the most of your time in Eindhoven!.