Hi there,
We are Thomas and Jana, the designers behind House of Thol.
Like many, we juggle busy schedules, tight budgets, and endless to-do lists.
In the whirlwind of daily life, staying connected to nature and making sustainable choices can feel overwhelming.
That's why we're passionate about designing innovative products that make green living easier.
our mission
We design products that facilitate a sustainable lifestyle change
At House of Thol, our vision is to inspire a shift towards sustainable living, where eco-friendly choices are accessible, affordable, and integrated into everyday life.
We are dedicated to creating designs that empower people anywhere to live consciously and
in connection with nature.
We aim to make a difference with affordable, problem solving products everyone can use.
What else would you like to know?
Where and when it all started
It all started in Milan in 2005, when Thomas and Jana first met and pretty quickly became inseparable.
But after Thomas graduated from the Design Academy in 2006, and Jana graduated product design at the HKU in 2007, the two didn't immediately start working together.
.
It was only in 2013 that the duo decided to join forces and focus on creating products that could impact the everyday lives of people.
Their first joint design was Waterworks, which they successfully crowdfunded on Dutch Design Starter, and launched under the name House of Thol in the summer of 2014.
Products & Services
1. UNIQUE PRODUCTS
First of all, there is the Easy Green Living collection, consisting of natural plant watering system Waterworks; flower-saving arranging tools Flower Constellations and Helios growth disks- both in brass ánd INOX (Stainless steel); Microgreen sprouting kit Patella Crescenda; and food saving fruit- and vegetable bow Patera Magna and Media.
Did you know we are currently developing the Future Furniture collection?
The 95% recycled ReCovered / ReCabinet is the first piece that is scheduled to be available on a larger scale.
2. DESIGN RESEARCH / CONSULTANCY
We are passionate about exploring new ideas, uncovering fresh perspectives, and driving innovation forward.
With our expertise in research and design thinking, we offer personalized consulting sessions to guide you through the landscape of design and innovation.
Let us be your partner in harnessing creativity, exploring possibilities, and turning ideas into impactful solutions.
3. BESPOKE DESIGN SOLUTIONS
Seeking a tailored solution to elevate your brand? Look no further. As seasoned designers, we thrive on collaborative ventures, bringing your unique vision to life through custom design projects.
Whether you're looking for product design, branding, or packaging solutions, we love to join forces and create something truly special together.
4. IMPACTFUL PRESENTATIONS AND MASTERCLASSES
We love to provide insightful presentations on sustainable design and creative entrepreneurship.
With expertise in action-oriented Design Thinking, we offer dynamic masterclasses that empower participants to tackle challenges with inventive solutions.
Collaborations and partnerships
We're always open to new collaborations and partnerships. Whether you're a fellow designer, a brand looking to collaborate, or an organization seeking innovative solutions, we'd love to explore how we can work together to make a positive impact.
How we work
1. IDENTIFYING THE CHALLENGE
Most of our projects begin with problems we run across in our own every day, driving us to find innovative solutions that make our own lives easier.
We start by zooming into what is going wrong exactly, and why it seems to be such a challenge.
2. THOROUGH RESEARCH
We conduct extensive research to delve deeper into the problem, gathering insights and identifying opportunities for innovation. We love to take the time for this phase, and it is crucial for developing a clear understanding of the context and potential solutions.
3. MOOD BOARD & CONCEPT DEVELOPMENT
Drawing from our research findings, we create mood boards and develop concepts that serve as the foundation for our designs. This stage allows us to explore various creative avenues and refine our ideas.
4.INITIAL DRAFTS
We generate a range of initial drafts, exploring different angles and solutions to address the challenge. This iterative process encourages creativity and ensures that we consider multiple possibilities before moving forward.
5. PRELIMINARY DESIGN
Transitioning from concepts to tangible designs, we engage in material experimentation, model making, and prototyping.
It's a constant back-and-forth between the laptop and the workshop, and between Thomas and Jana.
6. FINAL DESIGN & PROTOTYPES
Once we've settled on a design direction, we create working prototypes to validate our ideas and ensure they meet our standards of functionality and aesthetics.
7. PRODUCT DEVELOPMENT
Integrating product development early in the process, we focus on making our designs durable, practical, and manufacturable. This holistic approach ensures that our products not only look great but also perform well in the market.
8. ADRESSING THE DETAILS
It is important to note that, once the design is finished, that doesn't mean a product is ready.
There are still quite a few steps to take to prepare a design for the market, including -but not limited to- designing suitable packaging, manuals, and presentation materials. (Not stuff they usually teach you in art school)
Where we work
We are located at:
Parksesteeg 8
6611 KH Overasselt - NL
(That's close to Nijmegen, right next to the nature reserve the Overasseltse Vennen)
Where our designs are made
We aim to produce as locally as possible. And are currently actively researching production methods and manufacturing facilities within the Netherlands, in the hopes of manufacturing future products within the country.
.
We are proud to say that from June 2024 all House of Thol products are manufactured within the EU.
We produce our packaging material in the Netherlands.
.
Packaging & Quality control is also done in the Netherlands. Partly in the Headquarters by us, and partly in a sheltered (social) labour facility nearby.
.
Brass and INOX parts are produced in Italy.
.
The terracotta dishes and bases of the Patella Crescenda are produced in the south of Portugal.
At the moment the terracotta Waterworks cones, as well as the Patera Magna and Media are still being produced by Thomas at the workshop, but we're working on moving that to Portugal as well.
.
Since June 2024, the glass reservoirs are also made in Portugal
House of Thol in the media
Recent publications and the publication archives can be found here
Are you an editor looking for more information? Here you'll find press resources
Awards & Accolades
2024
- Patella Crescenda shortlisted LICC Awards
- Awarded Building Talent Grant by Creative Industries Fund
2023
- Honorable Mention Design Intelligence Awards (DIA) Patella Crescenda
- Personal presentation for HRH Queen Maxima at DDW 2023
- Patella Crescenda nominated for a Green Product Award
2022
- Successful crowdfunding Patella Crescenda on Kickstarter
- Best Eco-friendly Home Decor Designers - Benelux Luxlife Global Excellence Awards
- Awarded Building Talent Grant by Creative Industries Fund
2021
- Winner Ondernemerspitches Rijk van Nijmegen with Poma/Olera
- Most Sustainable Home Decor Business Benelux Enterprise Awards
- Patera Magna longlisted for the 2021 Dezeen Awards
- Selected for Design to Market Accelerator for design talent by Provincie Noord Brabant
2020
- Awarded Post-Covid Professionalization Grand by Creative Industries Fund
- Winner MKB Export Award 2019
- Participation SIB Export Trajectory
2019
- Winning pitch & participation ABN AMRO Gamechangers pavilion DDW 2019
- Part of Top 9 of MKB Export Award 2018
2018
- Successful Crowdfunding Flower Constellations on Kickstarter
- Selected for Driving Dutch Design: masterclass series by BNO, DDF & ABN AMRO
2017
- Awarded Talent loan by Culture & Entrepreneurship foundation in collaboration with Triodos Bank
2016
- Awarded Professionalization Grant by Creative Industries Fund
2015
- Waterworks Nominated for a German Design Award
Awarded
- Product Design development Grant Creative Industries Fund in collaboration with Pols Potten
2014
- Waterworks successfully funded via Dutchdesignstarter
2013
- DDW Audience Award (by Dutch Design Starter)
Partners & affiliations
The people behind House of Thol
-
Thomas Linssen is a Dutch designer and craftsman with a passion for materials, construction, and experimentation.
As co-founder of House of Thol, he brings ideas to life through hands-on making, technical development, and a deep understanding of form and function.
.
A graduate of the Design Academy Eindhoven, Thomas combines traditional craftsmanship with modern production techniques.
.
He thrives on the complex puzzle of product development — translating ideas into tangible, well-engineered designs through CAD modeling, prototyping, and testing.
.
For eight years, Thomas taught at the Willem de Kooning Academy in Rotterdam, sharing his expertise in materials and design thinking.
.
In the studio, he is responsible for everything that requires a practical touch — from building exhibition stands to crafting the handmade Patera Magna bowls.
.
Curious, precise, and endlessly inventive, Thomas explores how making and material intelligence can drive sustainable innovation.
-
Jana Flohr is a Dutch (Indisch) designer and researcher whose work bridges science, storytelling, and design.
As co-founder of House of Thol, she explores how everyday life can become more sustainable through smart, tangible solutions rooted in research and natural logic.
.
After an initial stint studying Cultural Anthropology at Radboud University, Jana transferred to the Utrecht School of the Arts, where she graduated in conceptual design. This combination of curiosity about human behavior and visual thinking still defines her approach today.
.
With further training in Design Consultancy and Art Education, she combines analytical thinking with creative clarity.
Her projects often begin with scientific and cultural research—from plant physiology and food preservation to material behavior—and evolve into functional products and visual narratives that make complex knowledge accessible.
.
A skilled science illustrator and communicator, she translates research into engaging visuals, from manuals and infographics to exhibition storytelling.
At the heart of her work lies curiosity and connection: using design as a bridge between knowledge and everyday life.
.
